Projecto experimental de revitalização da Rádio Universitária da Escola de Comunicação e Artes da UEM

Abstract

This study presents an analysis of the main challenges faced by the University Radio of the School of Communication and Arts of the Eduardo Mondlane University (UEM), with the aim of proposing solutions to revitalise and improve the radio station inside and outside the university space. The research used a qualitative approach, including bibliographical consultation, participant observation and the application of semi-structured questionnaires. The questionnaires were administered to members of the university community, including students, teachers and staff at the School of Communication and Arts (ECA), in order to collect data on the perception of Rádio Universitária and identify the main problems. Unstructured interviews were included in the research with the aim of providing a deeper understanding of the communication dynamics that exist at the Eduardo Mondlane University (UEM). The qualitative analysis was based on a review of the literature, as well as a review of the legal provisions and internal regulations that guide the operation of the radio station. The quantitative analysis focused on evaluating the data collected through the questionnaires, providing an overview of the current situation of Rádio Universitária. The findings indicate that, although the radio station has been legally registered and operating for thirteen years, it faces challenges such as the lack of a consistent programme schedule and low recognition within UEM. Observed the need to develop and implement revitalisation strategies for University Radio, with the aim of broadening its impact inside and outside the university environment.